We’ll be honest with you—Zaf started out of pure frustration. Picture this: us in New Zealand, cracking open yet another caffeine pouch. We loved the idea—tiny, convenient, instant energy—but the taste? Oof. Bitter. Harsh. Like licking the inside of a coffee machine that hadn’t been cleaned since the 90s. The energy was there, but the experience? Miserable.

So we started wondering: what if caffeine pouches didn’t taste like punishment? What if they could actually be… enjoyable? Smooth, clean, maybe even something we looked forward to? That tiny spark turned into a mission. And missions, as you might guess, come with sleepless nights, way too many test batches, and a lot of “back to the drawing board” moments. But finally—finally—we cracked it.

Zaf was born: 75mg of clean caffeine in each pouch, with 95% less bitterness than the usual suspects. No sugar. No crash. No “why do I feel like my eyeballs are vibrating?” jitters. Just pure, focused energy—like someone turned your brain’s WiFi signal from one bar to full.

Of course, it wasn’t just us in New Zealand tinkering away. This became a global love child:

* *New Zealand*: Where the “there has to be a better way” lightbulb moment happened.
* *Sweden*: Where we found the kind of ingredients that make other ingredients jealous.
* *Indonesia: Where those ingredients get transformed inside a cutting-edge pouch-making hub that doesn’t just make pouches, it *perfects them.

The result? A little round container with 20 sleek, precision-dosed pouches, ready to fuel you wherever life takes you. Powering through your workout? Check. Locked in at your desk? Check. Streaming into the small hours of the night? Double check.

Zaf isn’t just caffeine—it’s caffeine evolved. A smoother, smarter, world-class pouch for modern life. Premium enough to match your lifestyle, powerful enough to keep you moving, and—dare we say it—actually enjoyable.

Who knew frustration could taste this good?

Whether we’re grinding through work, cramming for an exam, pushing through a workout, or just sprinting between life’s little chaos moments, Zaf slips in as the ultimate swap for that bulky coffee cup or jittery energy drink — discreet enough to keep things low-key, effective enough to keep you sharp, and refreshing enough to make you forget you ever needed the other stuff.